Kit is the best Email Service Provider, in my opinion (FYI, they used to be ConvertKit). I have been using them for several years, ever since I outgrew my (very first) ESP Mailchimp.

If you’re on Mailchimp and your list is segmented across multiple audiences, you may be paying for the same subscriber more than once. With price increases coming, that math adds up fast.
Kit charges once per unique active subscriber — one list, no duplicates.
I want to flag this because a lot of people in this space are on Mailchimp, and I know from experience how long “I should probably switch” can live on the to-do list before something actually moves it.
MailChimp was simple (which also meant they provided little customization), so I was scared of learning a new ESP, but Kit is very easy to learn (they provide full support and step-by-step guides). I quickly loved the options Kit gave me. It’s easier than you think.
Kit’s migration team moves over your subscribers, tags, list, and segments. For lists under 10K, that’s your essentials covered. For larger lists, it’s the whole setup.

What you actually get on the other side:

One list, subscriber-based pricing — you never pay for the same subscriber twice
Visual Automations with unlimited steps, branches, and conditions
Built-in commerce with 0.6% + card processing fees (sell courses, memberships, and digital products without a third-party platform)
Kit’s Creator Network and Recommendations that grow your list 2x faster
99.8% delivery rate

Once I hit 1000 subscribers, I switched to Kit. I will always advise you to do the same!

NEW! Kit just launched the Kit MCP. It is a very timely addition to their services. They are sure staying ahead in the tech advancements. Here’s what I know about the new service they offer, Kit MCP: Connect Claude, ChatGPT, Gemini, or any AI tool you already use directly to your Kit account. Your AI can read your actual Kit data and act on what it finds—analyze subscribers, build sequences, tag subscribers, enroll people in sequences, draft and schedule broadcasts. All from a single conversation. Wow! I am excited to see how this improves my experience. I know that I need a lot of help building sequences, especially. This tool will take the guesswork out of growing my business. No more wondering which subscribers belong on which sequence, how to write the most engaging content, or knowing what my subscribers are most interested in. I know it will be a learning curve, but it looks pretty straightforward. Kit is great about teaching us about how to use the new features they keep adding. AI is a major focus for so many businesses right now, so I think it is worth checking out and implementing as soon as possible.

What about you? Will you embrace the newest features at Kit? It might take your business to the next level with minimal effort on your part. Why not check it out and learn if it is a good fit for you and your business? I think it will be a huge benefit to online businesses! LEARN MORE HERE

Reasons Kit is the best ESP

The open rate is wonderful for me.
I can tag subscribers, include or exclude them based on demographics, and more to target groups as needed.
It integrates with sign-up forms beautifully.
Sign-up forms are customizable and look great.
I can place custom ads from my sponsors, or I can place ad slots that Kit will fill for me!
The ability to use HTML is awesome and easy!
I can customize every newsletter.
Sponsored emails (eblasts) are allowed.
I can duplicate newsletters to keep the template the same.
Affiliate links are allowed.
Images, links, files, etc., are so easy to input.
Filtering and deleting cold subscribers is simple.
Great customer service, in my experience!

Ultimately, Kit is the best ROI for me.

I earn more from sponsored emails/ads/direct sales to my subscribers than what I pay for Kit. This makes the annual fee worth it.

I have been an online woman-owned, self-employed, entrepreneur, sole proprietor, work-at-home mom, and small business owner since 2014. I have used many resources and tools to help my business operate smoothly.

Kit has been one of the best investments for my business. It has advanced my income substantially in the last decade.

I highly recommend that you check them out and see whether they are a good fit for you. If you use an ESP, then you will want to switch to Kit for the best service around!

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